VERSION 1 VERSION 2 ABOUT

A Strategic Empire Building Experience

PHARMALIZATION

Guide your pharmaceutical empire through history. Make crucial decisions in research, development, and distribution. Build an empire to stand the test of time.

What is Pharmalization?

Pharmalization III Deluxe Edition is a strategic simulation game where teams represent generic pharmaceutical (Gx) companies competing to build the most successful business through smart bidding, licensing, and promotion strategies.

Starting with 12 million € budget, guide your company through critical business decisions. Develop in-house products for 150 million € each, negotiate licensing deals, compete in competitive tenders, and invest strategically in market promotion to capture the largest market share while maximizing profits.

Navigate the dual-market landscape: win exclusive tender contracts through competitive pricing (up to 3 winners per tender), and dominate the private sector by influencing physician prescriptions. Success requires balancing development costs, promotional investments (minimum 250 million €), and strategic portfolio management across multiple game phases.

Core Features

Strategy Setup

Choose your company name, select products for in-house development (150M € each), and allocate your 12M € budget strategically.

Licensing Deals

Negotiate in-licensing and out-licensing agreements. Review Cost of Goods (COGs) and maximize portfolio value through smart deals.

Tender Bidding

Submit competitive price offers for tenders. Up to 3 winners per tender. Bids cannot exceed 50% of originator's price.

Market Promotion

Invest in promotion (minimum 250M €) to capture market share in both tender and private sectors. Your share = Your spend / Total spend.

Dynamic Markets

Compete in both tender and private markets. Market rules adjust dynamically based on number of bidders and competitive landscape.

Results & Analytics

Track your market share, profit breakdown, and promotional impact. Analyze your strategy's effectiveness across all market segments.

Game Phases

Phase I

Strategy Setup

  • Choose company name and identity
  • Select products for in-house development (150M € each)
  • Allocate 12M € initial budget strategically
  • Define market focus: Tender vs. Private sector
Phase II

Negotiation & Licensing

  • Negotiate licensing deals with other companies
  • Review Cost of Goods (COGs) for each product
  • In-license products to fill portfolio gaps
  • Out-license products for additional revenue
Phase III

Tender Submission

  • Submit competitive price offers for tenders
  • Up to 3 winners selected per tender
  • Bids cannot exceed 50% of originator price
  • Winners get exclusive tender market access
Phase IV

Market Promotion

  • Allocate promotional budget (minimum 250M €)
  • Target pharmacy level for tender products
  • Influence physicians for private market
  • Market share = Your spend / Total market spend
Phase V

Results Announcement

  • View final market share by company
  • Analyze profit breakdown: Tender + Private + Licensing
  • Review promotional impact on market position
  • Compare performance vs. competitors

Latest Updates

March 2025

Deluxe Edition Launch

Pharmalization III Deluxe Edition brings enhanced strategic gameplay with new licensing mechanics and dynamic tender systems.

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February 2025

Strategic Tournament Announced

Join our competitive tournament where teams compete for the highest market share and profitability across multiple rounds.

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January 2025

Game Mechanics Deep Dive

Learn the advanced strategies behind budget allocation, competitive bidding, and promotional investment optimization.

Read More →